[Forbes] Does Entrepreneurship Have Appeal? Go The Principled Route

Andreas Widmer, a business professor at the Catholic University of American, has written a compelling—and very timely—book on the subject of Principled Entrepreneurship. It’s appropriately titled The Art of Principled Entrepreneurship: Creating Enduring Value. It offers wise insights for anyone—whether budding entrepreneur or leader in an established business—who wants to flourish in our increasingly competitive world of commerce.